One house, one list, one contact.
SRA Reserve distributes high-end wine to restaurants, independent merchants and private-client houses across the United Kingdom. The relationship is direct: allocations in order of registration, a portfolio list kept honest, and a person at the end of your account.
Abraham van Beyeren, early 1650s · The Met
Said plainly, kept plainly
- Allocations
- First access to each release, offered in order of registration. Quantities are honest and stated up front; small production means finite cases, so releases are made by allocation rather than open sale.
- Portfolio list
- A single clean list of everything the house holds, kept current in The Cellar, with full provenance on every line and indicative market prices shown against each wine.
- Account contact
- One named contact at the house for your account. Questions are answered by a person, not a queue, and allocation requests are confirmed in writing.
- Delivery expectations
- Delivery within the United Kingdom from bonded storage, with dates agreed per release and stated before you commit to anything. If a date moves, you hear it from us first.
Pal Vineyards
The first wines through the house come from Pal Vineyards, an organic producer within the same family group, growing fruit in the Malwa heartland of Punjab, India. Three wines open the account: Malwa Red, Malwa White and Malwa Rosé.
The first release arrives in February 2027 and will be offered by allocation. That a producer and its UK distributor sit under one roof is rare; it means the wine is handled by people whose name is on it at both ends.
Open a trade account by enquiry
Write to the trade desk with your business name, the nature of your list and the regions you care about. The house replies with the portfolio list and places you in the allocation order.
Said plainly
SRA Reserve Ltd is being incorporated in the United Kingdom, with alcohol wholesale registration to follow. Until that is complete, no alcohol is sold or offered for sale on this site, and no orders are taken. Prices shown in the cellar are indicative market prices; trading opens with our licence, and enquiries and allocation requests are open today.
Register interest