A family house for fine wine.
SRA Reserve carries a family name into the wine trade: importing and distributing fine wine into the United Kingdom, building the brands of producers we believe in, and acquiring what deserves a longer life.
The name is the point.
SRA is not an acronym. It is Sra, the family surname, set on the label the way a signature is set on a guarantee. The seal is a cog of nineteen teeth, one for each member of the family, with a double inner ring for the parents at its centre.
We would rather hold a small list to a family standard than a long one to a market standard. The house is young and says so plainly: SRA Reserve Ltd is being incorporated in the United Kingdom, with alcohol wholesale registration to follow. What we build from here will be built slowly, and built to keep.
What the house does
Alcohol
Import and wholesale distribution of fine wine into the United Kingdom, beginning with the organic wines of Pal Vineyards, released by allocation.
Reserve AlcoholAgency
A brand agency for drinks producers entering or growing in the UK market: positioning, partnerships and producer-first storytelling.
Reserve AgencyAcquisitions
The buying arm of the house: acquisitions of brands, stock parcels and cellars, with valuations and broking handled discreetly.
Reserve AcquisitionsThe cellar is being assembled.
The founding allocation arrives from Pal Vineyards in February 2027. The catalogue is open now, so you can watch it fill.
Enter the cellarBe there when the first allocation lands.
Private clients and trade buyers can register interest now. When the house opens its list, registered names are served first.
Register interest